Keep AI Personal Without Losing Your Brand Voice

AI enhances work by automating tasks but requires personalization to maintain a human touch. Effective use involves adjusting AI's voice, engaging transparently, and ensuring human oversight.

AI is changing how we work, taking over repetitive tasks and streamlining workflows. But let’s be real—keeping things personal when so much is automated isn’t exactly straightforward. 

As a marketer, I was skeptical about AI at first, and I had to be especially careful in my corporate job. Sounding robotic and losing that creative, human voice was a real concern. When I started using ChatGPT-3 in late 2022, my prompts were basic, so my outputs sounded sterile. But as I got better at engineering prompts, AI’s responses improved too. And these LLMs are constantly being refined in the background to have a more natural, conversational flow.  

Through my AI journey, I’ve distilled these insights into SuperSmarts.ai, where we help you harness AI to create content that doesn’t just read as human but actually reflects your unique voice. Here’s how to keep AI real and ditch the robot vibes. These tips show you how to keep AI content personal and on-brand—so it doesn’t just sound human, it sounds like you.

Seven Ways to Keep AI Personal and On-Brand 

Use AI to Free Up Time for Real Interactions

Have ChatGPT handle repetitive, mind-numbing tasks like drafting basic emails, generating social media ideas, or organizing meeting notes. This frees you up to focus on the follow-ups and thank-yous that clients actually remember. 

How to Keep AI Content Personal and On-Brand

Generative AI can help with drafting emails, social posts, and more, but only if it captures your voice. Adjust ChatGPT’s settings or tell it a bit about your personality traits and preferred tone. For example, mention words you avoid or describe the vibe you want it to convey. Skip the generic “Dear valued customer” and make AI work in a way that sounds like you. 

Let AI Handle Personalization at Scale (But Stay Engaged) 

AI can be a game-changer for segmenting audiences and predicting preferences. Use tools like ChatGPT alongside a CRM to tailor messages based on customer data—without sounding like a bot. Have ChatGPT help draft custom messages based on each segment’s preferences, then add the personal touches that make your brand memorable. This keeps AI working for you without going full autopilot. 

Know When to Step In

Not every touchpoint needs AI, and it shouldn’t be doing all the heavy lifting. Identify the tasks that can buy back time in your day. For me, starting from a blank page was always a hurdle. I enjoy writing, but staring at that empty screen? Scary as hell. So, I have ChatGPT organize my notes into an outline or structure, then I take it from there. Find the areas where AI can do the setup work, so you’re free to focus on the high-impact parts that clients actually connect with.

Leverage AI for Insights, Not Decisions 

Use AI to gather insights about customer preferences and behaviors, but don’t let it make the final decisions for you. For instance, analyze data trends with AI tools to understand what your customers are interested in, then apply your judgment and creativity to craft personalized responses or offers. This way, you can stay informed and strategic without losing the human touch that makes client interactions meaningful. 

Be Transparent About AI Usage 

Customers appreciate honesty. If you’re using AI to streamline processes or assist in customer interactions, let them know. For instance, you might explain that you’re analyzing data with AI to tailor recommendations or that AI helps manage routine inquiries. This transparency builds trust and reassures clients that while AI is part of the process, their unique needs and experiences are still at the forefront.  And let’s be real—if you’re talking to us at SSAI, you can bet we’re using AI. Just assume we’ve got it working in the background, like a ninja doing your taxes while you binge-watch The Real Housewives. 

Keep Humans in Charge of the AI 

AI isn’t set-it-and-forget-it. While ChatGPT can be a powerful tool, it can also make mistakes and experience “hallucinations,” leading to inaccuracies in the information it provides. Regularly review and adjust outputs to ensure they align with your brand’s voice and goals. Remember, it’s your responsibility to read everything carefully and edit or modify as needed. Human oversight is crucial to keeping AI outputs accurate and authentic— because if you think AI is perfect, DM me because I’ve got a great deal on a magical pet rock to sell you. 😉 

Final Thoughts 

Balancing AI with personalization is about using tech wisely without sacrificing the human touch. At SuperSmarts.ai, we understand that every business is unique, and that’s why we consult on a personal level. We’re here to guide you through a variety of real-world applications, whether it’s crafting engaging content, streamlining customer interactions, or optimizing your workflows.

Curious about how to nail that balance for your business?

Book a FREE consultation, and let’s explore how AI can support your goals while keeping it real and relevant to your needs.